760-814-1850
    info@1850realty.com

1850 Realty ®1850 Realty ®

Helping You Buy and Sell Real Estate in San Diego

  • Communities
    • Cardiff
    • Carlsbad
    • Del Mar
    • Encinitas
    • Escondido
    • Fallbrook
    • Oceanside
    • Poway
    • Home
    • Ramona
    • Rancho Bernardo
    • Rancho Santa Fe
    • San Marcos
    • Solana Beach
    • Valley Center
    • Vista
  • Services
  • Blog
  • Why 1850?
  • 1850 Realty LFRO

Transparancy in Real Estate: Why You Need to Hire an Agent

Business-Transparency

Yet another article bemoaning the trials and tribulations of the supposed David v. Goliath battle in real estate.  Zillow has certainly garnered it’s share of controversy, but so does any successful company shaking up an industry (internet marketing.) With statements like “…Zillow has informed him it would reject any data feed that did not have complete data and would therefore terminate the feeds of RealTracs listings…” and “…we do not accept feeds of intentionally degraded listings, which harm agents and home sellers.” Posturing at it’s finest.

As a consumer, what does it mean to you? To start, Zillow’s claim that they have the ability to harm consumers and even real estate agents is an ideation of their own power. Second, it ultimately means that the data you search for, served by Zillow or another portal, may be incomplete at best, outdated or non-existent at worst.

The internet marketing game is estimated to be a $400 billion a year marketplace. The goal of marketers is to get data in front of as many eyes as possible. Some do a few mildly nefarious things to increase this number (collating stale and/or non existent products), to then charge accordingly on traffic. Zillow and Trulia claim 86,000,000 and 51,000,000 unique visitors, respectively per month. If these traffic stats can be maintained, that is 137,000,000 visits per month, 1,644,000,000 unique visits per year. These marketing companies are doing something right…

That said, overall home sales on a national level have remained steady in the 5,000,000 unit range annually for the last five years. Marketers are concerned with marketing, period. The websites, (let us be honest: they are websites) generate more views to generate more revenue. Having five times the entire US population in visitors for a product that sells at 0.003% of just the mentioned sites is unsustainable. Dozens of other regional portals exist as well. Point being, more data and marketing is not driving more home sales, despite exponential gains in search and visitor traffic.

Why you need to hire an agent: informed researchers need to be able to cut through the chaff and posturing. Getting access to real data, in real time is important. Hiring a well balanced and polished company that can see the forest for the trees is critical. 1850 Realty is here to help consult and guide your needs, whether you are buying or selling.

Full disclosure: we use the products mentioned in limited capacities, because we have generated positive results for our listing clients. Having first hand experience with listings using these products proves some of the pitfalls for buyers (stale info) mentioned above.

Sincerely,

1850 Realty

Posted in: Blog, Buyers, San Diego North County Real Estate, Sellers

Post navigation

« What is New is… Old
How to Buy a Home: The Short List »

Favorites

Home Improvement
Open Houses
Things to Do
How to Buy
How to Sell
Honesty Hour Videos

Home Valuation Tool

1850realty

Helping families buy & sell homes in America’s finest city! 🏡🏘☀️#sandiegorealestate

Not all agents are created equal—especially when Not all agents are created equal—especially when it comes to local knowledge. We live here, work here, and know the North County neighborhoods like the back of our hand. Ready for the inside scoop? Send us a DM! #LocalExpertise #NorthCountyRealEstate #1850Realty
Let’s talk 💰closing costs. Buyers AND sellers Let’s talk 💰closing costs. Buyers AND sellers have them—so it’s good to plan ahead. From escrow fees to transfer taxes, it all adds up. The numbers can vary, but we’ll help you understand what’s coming and avoid surprises! Ready to chat? Send us a DM. #1850Realty
Happy Mother’s Day from our family to yours! We’re sending so much gratitude to the moms, grandmas, aunties, caregivers, and all the amazing women who make a house feel like a home. #1850Realty #MothersDayLove
Buying your first home is a huge milestone, especi Buying your first home is a huge milestone, especially in a competitive market! If you’re looking for a real estate team that can move quickly, coordinate every detail, and deliver results—you know where to find us. #1850realty
Planning to buy later this year? Start now! ✅ Planning to buy later this year? Start now! ✅ Get pre-approved ✅ Check your credit ✅ Create a “must-have” list ✅ Explore neighborhoods ✅ Talk to a local agent ( Hey, there!👋) The earlier you prepare, the smoother your experience will be. Let's get your home goals in motion! #HomeBuyingTips #PlanAhead #1850Realty
“Should I wait for the market to get better?” “Should I wait for the market to get better?” It’s a fair question—and one we hear a lot. But here’s the thing:🏡The best time to sell is when it’s right for you. Yes, market trends matter. But so do your goals, your timeline, and your next chapter. Curious if now’s the right time for you? Let’s talk strategy! #SellerQuestions #RealEstateAdvice #1850Realty
We love helping our clients see what’s possible—and then make it happen. 🙌 If you’re feeling unsure about your options, let’s talk. You might be closer to your dream home than you think. Ready to explore what’s possible? Reach out to our team at 1850 Realty—we’re here to guide you every step of the way! #ClientLove #1850Realty
Thinking about selling your home? Here’s how to Thinking about selling your home? Here’s how to prep like a pro: 1️⃣ Declutter – Let buyers imagine themselves living there. 2️⃣ Deep clean everything – First impressions are everything! 3️⃣ Tackle small repairs – Fix the leaky faucet or scuffed paint before listing. 4️⃣ Boost curb appeal – A tidy front yard = more showings. 5️⃣ Partner with the right agent (👋 That’s us!) Selling doesn’t have to be stressful—just strategic. Let’s get your home market-ready! #SellerTips #HomeSelling101 #1850Realty
Small changes at home can make a big difference fo Small changes at home can make a big difference for the planet 🌱 Looking for a greener home? Let’s find one that matches your eco goals! #SustainableLiving #EcoFriendlyHomes
Helping our clients through life’s transitions i Helping our clients through life’s transitions is truly the heart of what we do. 💜 If you're navigating a move - whether exciting, emotional, or both - we’re here to help! Reach out to us and let’s talk about your next steps. #ClientLove #1850Realty
Want to stand out in this market? 💪Get pre-appr Want to stand out in this market? 💪Get pre-approved BEFORE you start house hunting. Why it matters: ➡️ Shows sellers you’re serious ➡️ Helps define your budget ➡️ Makes your offer stronger Want a trusted lender rec? We’ve got someone! #PreApprovalMatters #HomeBuyingTips #1850Realty
Your perfect welcome mat deserves the perfect fron Your perfect welcome mat deserves the perfect front door. 🏡 Whether you're looking to upgrade or buy your first home, we're here to help you achieve your home-buying goals! Ready to start your search? Send us a DM, our lines are always open. 📞
The market conditions are constantly changing and The market conditions are constantly changing and can take some pro's to help navigate the waters. We are here to help you sail your ship to success when it comes to your homeownership dreams! Our lines are always open!
Buying near the coast? 🌊 Look beyond the view! Buying near the coast? 🌊 Look beyond the view! Consider things like flood zones, insurance costs, and salty air maintenance. North County’s coastal homes are dreamy, but smart buyers do their research first!
Your furry friend deserves a home they love, too! Your furry friend deserves a home they love, too! From fenced yards to pet-friendly flooring, we’ll help you find the perfect home for the whole family—tails included! Our lines are always open, when you’re ready. #Petfriendlyhomes #1850realty
Here are some top factors on the reasons behind se Here are some top factors on the reasons behind sellers listing their properties for sale. Moving closer to family leads the list! If you or someone you know is looking to sell, we are here to help! 🏘️
🏡 COMING SOON in Shadowridge! 🏡 Get ready t 🏡 COMING SOON in Shadowridge! 🏡 Get ready to fall in love with this stunning home inside the exclusive gated community of Rancho Montecito! ✨ This highly upgraded beauty is the only one in the neighborhood with a three-car garage and a bonus room downstairs—a true standout! ✅ Rich wood flooring & granite countertops ✅ Vaulted ceilings with wooden beams ✅ Dual-pane windows with wood shutters ✅ Brand new HVAC system & water heater ✅ Private, low-maintenance yard for effortless living ✅ Low HOA with a resort-style pool & spa 📍 Prime location! Close to top-rated schools, hiking trails, a duck pond & great shopping. 📣 This gem is hitting the market soon—stay tuned! Want early details? DM me! 🔑🏡 #ComingSoon #Shadowridge #RanchoMontecito #DreamHome #SanDiegoRealEstate #1850realty
The possibilities are endless when you have the ri The possibilities are endless when you have the right team on your side! Let 1850 Realty help you negotiate the best deal for your real estate transactions. 💼DM us for expert guidance!
Are you ready to sell your house in 2025? 📝 Sav Are you ready to sell your house in 2025? 📝 Save this checklist to stay organized and stress-free! #1850Realty #HomeSearchMadeEasy
🌱 Spring is here, and buyers are on the hunt! I 🌱 Spring is here, and buyers are on the hunt! If you're thinking about selling, now’s the time to prep your home. Small upgrades like fresh paint and decluttering can make a big impact. Need expert advice? We’ve got you covered!
Follow on Instagram
760-814-1850
info@1850realty.com

16787 Bernardo Center Drive, Ste 7, San Diego 92128

1850 Realty ® California DRE #01946868                      Carol Farrar DRE #01733808                                         Eric Farrar DRE #01949104
1850 Realty ®
© 2025